Built by two people who were tired of doing it manually.
Make sure every customer who takes the time to give feedback hears back when it matters without it costing a PM their afternoon.
Our story
We're Johan Pakarinen and Joar Eriksson, the two co-founders of Feedlify — a product manager and a UX designer. For years, we both lived the problem Feedlify solves.
Every week meant switching between Zendesk tickets, UserPilot surveys, and Slack messages, manually triaging customer feedback. Doing it properly — tagging themes, spotting duplicates, ranking by impact — took 5 to 10 hours a week. And that was before Jira: turning raw feedback into actionable tickets meant cleaning up vague responses, inferring intent, finding the right epic, and writing descriptions a developer could actually act on. It never took five minutes. It always took most of the day.
We were missing patterns, losing context across tools, and worst of all: never getting back to the customers who took the time to tell us something important.
The tools existed to collect customer feedback. Nothing existed to close the loop — automatically triaging it, creating Jira tickets from it, and following up with customers when it shipped — without the hours of manual work in between.
So we started building it. Today, the two of us are working to make that real for every product team that's felt the same frustration.
Last updated .
Why we built this
Feedback gets collected. It rarely gets acted on and customers almost never hear back.
What we believe
Closing the loop isn't a nice-to-have. It's the difference between customers who trust you and customers who churn quietly.
How we work
We talk to PMs every week. Everything we ship comes from watching real teams work — not from a roadmap we wrote before we launched.
Frequently asked questions
- Who founded Feedlify?
- Feedlify was founded by Johan Pakarinen, a product manager, and Joar Eriksson, a UX designer. Both spent years inside the broken customer-feedback loop the product is built to fix.
- Is Feedlify a real product?
- Yes. Feedlify is built by a two-person team and is currently pre-launch, with early access open through the waitlist.
- When does Feedlify launch?
- Feedlify is launching in 2026. Early access and founding-plan pricing are available now via the waitlist.
- Where is Feedlify based?
- Feedlify will be based in Sweden.
- What does Feedlify do?
- Feedlify automatically closes the customer feedback loop: it triages incoming feedback, turns it into actionable tickets, and follows up with the customer when their feedback ships — without hours of manual work in between.
Ready to see Feedlify in action?
20 minutes. No pitch — just a conversation about your feedback workflow.